A healthcare marketing stack has two owners. Catalyze Care owns outreach execution, SEO work on pages you approve, paid ads management in accounts you own, and the monthly report of verified activity. The practice owns the CRM or practice-management system, the EHR, the phone system, and clinical records. Catalyze Care does not claim a product integration with a named EHR or CRM. Booked inquiries are fields your intake already records. Forms: healthcare website conversion essentials. Attribution: healthcare marketing attribution without PHI. Published fees: referral $5,000/month (3-month minimum), SEO $799/month, paid ads $2,500/month plus media.
In one sentenceCatalyze runs channels and the report. You keep the chart, the phone, and the system of record. We do not sell an EHR connector.
Who owns which layer
| Layer | Owner | What it holds |
|---|---|---|
| Referral outreach, SEO pages, paid ads management | Catalyze Care, in accounts and CMS access you grant | Lists you approved, ads you approved, pages you approved, monthly verified activity |
| Ad accounts and website CMS | Practice (agency as manager or editor) | Primary ownership stays with the group |
| Phone system | Practice | Call recordings and numbers you already operate |
| CRM or practice-management | Practice | Inquiries, referred-by, booked appointments |
| EHR and clinical records | Practice | Charts. Marketing does not belong here. |
How to map the stack in four steps
- List what the agency will execute. Write outreach, SEO pages, ad accounts, and the monthly report. Catalyze Care publishes those as retainers, not as an EHR connector.
- List what the practice already owns. CRM or practice-management, EHR, phone, and clinical records stay at the practice.
- Name the booked field. Pick one intake field that means a first visit was scheduled. That field is the denominator for the monthly report. How to read it: how practices should read a monthly healthcare marketing report.
- Keep PHI out of marketing tags. Forms and thank-you pages should not put a diagnosis in a URL or a pixel. See healthcare website conversion essentials and healthcare marketing attribution without PHI.
Integrations and tracking, in plain terms
We will not name an EHR, CRM, or call-tracking product as a live Catalyze integration. If a future engagement needs a specific export, that is a written scope item, not a homepage feature. HHS OCR’s tracking-technology guidance is why diagnosis-level pixels stay off thank-you pages. That is practice, not a certification and not legal advice.
Source: HHS, Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates.
Published fees for the layers Catalyze runs
Referral marketing $5,000/month, 3-month minimum. SEO $799/month. Paid ads $2,500/month management, media separate. Services: referral, SEO, paid ads. Process: how Catalyze Care works.
Written by Andrew Brazis, operator of Catalyze Care. LinkedIn: Andrew Brazis.
FAQ
What does Catalyze Care own in a healthcare marketing stack?
Catalyze Care owns outreach execution, SEO work on pages you approve, paid ads management in accounts you own, and the monthly report of verified activity. Published fees: referral $5,000/month (3-month minimum), SEO $799/month, paid ads $2,500/month management plus media.
What does the practice keep?
The practice keeps the CRM or practice-management system, the EHR, the phone system, and clinical records. Catalyze Care does not claim a product integration with a named EHR or CRM. Booked inquiries are fields your intake already records.
How do you attribute marketing without putting PHI in pixels?
Use UTMs and booked-inquiry fields from intake. Do not put diagnosis-level detail in a thank-you URL or a pixel. Longer guide: healthcare marketing attribution without PHI. Forms and landing pages: healthcare website conversion essentials.