Healthcare Paid Advertising

Turn ad spend into booked appointments

HIPAA-compliant Google Ads, Meta Ads, and Display campaigns built for healthcare — engineered to drive patient volume, not just clicks.

Avg. Cost Per Lead
$28 CPL
vs. $94 industry avg.
Ad ROAS
5.1x
Return on ad spend
Avg. CTR
8.4%
Google Search campaigns
Launch Time
30 days
Kickoff to first leads
Sample Campaign Snapshot Google Ads · Psychiatry
24.8K
Impressions
8.4%
CTR
$4.12
CPC
$29
Cost / Appt.

Every paid channel, run by healthcare specialists

We manage your entire paid media mix — search, social, and display — with HIPAA compliance and appointment conversion baked in from the start.

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Meta Ads (Facebook & Instagram)

Reach prospective patients where they spend their time. We build HIPAA-compliant Meta campaigns that build brand awareness, retarget site visitors, and capture new patient leads through compelling creative.

  • HIPAA-safe audience targeting — no sensitive health data
  • Custom and lookalike audiences from your patient base
  • Scroll-stopping creative designed for healthcare audiences
  • Retargeting sequences for site visitors and video viewers
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Display & YouTube Ads

Build top-of-funnel awareness and stay top-of-mind throughout the patient research journey. Display and video ads amplify your search strategy by reaching patients before they're ready to book.

  • Specialty and condition-based contextual targeting
  • YouTube pre-roll and in-feed video placements
  • Remarketing across Google's display network
  • Brand-safe placements only — no inappropriate adjacency

The right ad type for every patient touchpoint

We deploy the right format for each stage of the patient journey — from first awareness to appointment booking — with HIPAA compliance at every step.

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Google Search Ads

Capture patients actively searching for your specialty with high-intent keyword targeting and ad copy built to convert clicks into booked appointments.

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Local Services Ads

Appear at the very top of Google results with the Google Guaranteed badge — the highest-trust ad placement available for local healthcare providers.

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Google Maps Ads

Dominate map results in your service area when patients search "specialist near me" or browse map listings for your specialty.

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Display Retargeting

Re-engage website visitors across millions of sites as they continue their search, keeping your practice top-of-mind until they book.

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YouTube Video Ads

Build trust with prospective patients through video — provider spotlights, patient testimonials (HIPAA-compliant), and practice tours.

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Meta Lead Ads

Capture appointment requests directly inside Facebook and Instagram without requiring users to leave the app — frictionless lead generation at scale.

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HIPAA-Compliant by Design

Every campaign is built with compliance at the core. We never target based on health conditions or diagnoses, use BAA-covered pixels and tracking infrastructure, and ensure no PHI is transmitted through ad platforms. Our team monitors platform policy changes affecting healthcare advertisers so your campaigns stay active and compliant.

Live campaigns in 30 days, results in 60

We move fast and focus on revenue, not vanity metrics. Here's how we go from kickoff to campaigns that fill your appointment calendar.

1

Audit & Discovery

We review your current ad history, competitor landscape, website conversion rate, and target patient demographics before writing a single ad.

2

Strategy & Build

Keyword research, audience setup, campaign architecture, and landing page optimization — all built for your specialty, geography, and budget.

3

Launch & Monitor

Campaigns go live and we monitor daily for the first 30 days — adjusting bids, keywords, and creative to hit your cost-per-appointment target.

4

Optimize & Scale

Monthly reviews with your account manager. We cut what doesn't work, scale what does, and expand your budget as ROI proves out.

Numbers our clients actually care about

We consistently outperform industry benchmarks on the metrics that move the needle — patient appointments, not impressions.

$28
Avg. cost per new patient appointment
5.1x
Return on ad spend across Google & Meta
8.4%
Avg. Google Search click-through rate
30 days
From kickoff to first inbound patient leads

Transparent pricing, no surprises

All plans include dedicated account management, creative development, and monthly performance reporting. Ad spend billed separately and goes directly to the platforms.

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Google Ads Management

$2,500 /mo
+ ad spend · 3-month minimum

Full Google Search, Local Services Ads, and Performance Max management — from keyword strategy to creative to monthly optimization.

  • Google Search + Local Services Ads
  • Keyword research and negative keyword management
  • Ad copy A/B testing and creative development
  • Landing page conversion optimization
  • HIPAA-compliant conversion tracking
  • Weekly check-ins + monthly ROI reports
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Meta Ads Management

$2,500 /mo
+ ad spend · 3-month minimum

Full Facebook and Instagram ad management — HIPAA-compliant targeting, creative production, retargeting, and lead generation campaigns.

  • Facebook + Instagram campaign management
  • HIPAA-safe audience targeting and creative
  • Custom + lookalike audience development
  • Retargeting and lead ad campaigns
  • Ad creative development and A/B testing
  • Weekly check-ins + monthly ROI reports
Not sure where to start?
Book a free 30-minute audit call. We'll review your current ad accounts and tell you exactly where the highest-ROI opportunities are.
Get a Free Audit →

Ready to fill your appointment calendar?

Tell us about your practice and we'll build a custom paid ads strategy — with a clear cost-per-appointment target before we spend a single dollar.