HIPAA-safe remarketing starts with platform policy and audience exclusions, not a CPC. Build audiences from public pages that do not name a diagnosis in the URL. Exclude converters you can identify without PHI, staff and vendor traffic, and any audience built from a health-condition signal. Catalyze Care publishes paid ads management at $2,500/month plus media. We do not publish a CPC. Service: paid ads. Several offices: multi-location healthcare paid ads structure. Pause tests: when to pause paid ads vs SEO vs referral.

In one sentenceRemarket from public pages, exclude converters and condition signals, and pause when intake or policy breaks.

Policy first

Google publishes healthcare and medicines advertising rules. Meta restricts health-condition targeting. HHS OCR publishes tracking-technology guidance. Read those sources before you turn on a remarketing list. This is practice, not a certification and not legal advice.

Sources: Google Ads, Healthcare and medicines policy; HHS OCR, HIPAA and online tracking technologies.

Exclusions that belong on every healthcare account

  1. Read current platform healthcare policy. If Google or Meta disapproves the campaign, pause spend. Do not keep paying for disapproved traffic. Service: paid ads.
  2. Build audiences from public pages only. Homepage or service-page visits are safer than a thank-you path that names a condition. Forms: healthcare website conversion essentials.
  3. Exclude converters, staff, and condition signals. Treat a booked visit as a reason to stop ads, not a reason to keep showing them. Do not upload a patient list. Do not target by condition. Creative limits: Meta ads without condition targeting.
  4. Pause when intake or policy breaks. If the front desk cannot book the next new patient, pause paid first. Pause rules: when to pause paid ads vs SEO vs referral. Multi-location structure: multi-location healthcare paid ads structure.

Fees, in writing

Paid ads management is $2,500/month plus media. Referral is $5,000/month (3-month minimum). SEO is $799/month. We do not publish a CPC, a remarketing conversion rate, or a rank. Overview: paid ads for healthcare practices. Checklist: healthcare paid ads compliance checklist 2026.

Written by Andrew Brazis, operator of Catalyze Care. LinkedIn: Andrew Brazis.

FAQ

What should a healthcare practice exclude from remarketing?

Exclude converters you can identify without PHI, staff and vendor traffic, and any audience built from a health-condition signal. Do not remarket from a thank-you URL that names a diagnosis. Paid ads management is $2,500/month plus media.

Can a practice remarket people who booked an appointment?

Treat a booked visit as a reason to exclude, not a reason to keep showing ads. Do not upload a patient list or appointment-reason field to build that exclusion. Keep booking status in intake.

Does Catalyze Care publish a CPC for remarketing?

No. Catalyze Care publishes paid ads management at $2,500/month plus media. We do not publish a CPC, a remarketing conversion rate, or a rank.