Multi-location healthcare paid ads structure is the choice of which Google and Meta campaigns run for the whole brand and which run for each staffed location, so budgets, landing pages, and tracking match how patients pick an office and book. Use shared campaigns when one central team books every site and services match. Split by location when offices keep their own schedules, services, or insurance mix. Catalyze Care manages paid ads for healthcare practices for $2,500/month, with media billed separately.
In one sentenceRun a shared brand campaign plus per-location campaigns when offices book separately, and let each location's open schedule set its budget.
Shared or per-location campaigns
- Shared brand campaign. Fits one booking path and identical services. Watch that people searching near one office are sent to that office.
- Per-location campaigns. Fit separate schedules, services, or insurance mix. Each gets its own geography, ads, and landing page.
- Both together. Common for groups: a brand campaign for the practice name and specialty, plus location campaigns for nearby searches.
The campaign and ad group patterns in Google Ads account structure for healthcare practices apply inside each option.
Budget by open schedule
Let each office's capacity drive its budget. An office with a full schedule for the next month gains little from more clicks, while a new office with open days may need most of the spend. Review openings with intake before each month and move budget between location campaigns to match.
One landing page per location
Send location ads to that office's page, with its address, hours, providers, and booking button near the top on mobile. The paid search landing page checklist covers the rest, and provider and location pages that rank shows how the same pages serve search visibility too.
Tracking by location, without patient data
Use generic thank-you pages and name conversion events by location, so reports can split bookings by office while condition names stay out of anything sent to ad platforms. HIPAA-aware Google Ads conversion tracking walks through the setup. On Meta, keep targeting and creative free of health conditions, as covered in HIPAA-aware Meta ads creative.
Source: Google Ads, Healthcare and medicines policy.
What the monthly report should show
Spend, policy status, and booked appointments by location from your intake system. Staff each office's budget from those counts and its open schedule.
FAQ
Should every location have its own Google Ads account?
Usually one account with clear campaign naming is enough. Separate accounts make sense when ownership, billing, or legal entities differ by location.
Can one conversion tag cover several locations?
Yes, if thank-you pages stay generic and intake can still assign each booking to a location. Keep patient information out of the tag.
How should budget be split across locations?
By open schedule. Put more spend behind offices with openings and less behind offices that are already booked out, and review it monthly with intake.
What does Catalyze Care charge for paid ads?
Paid ads management is $2,500/month, with media billed separately. Reports show spend, policy status, and booked-inquiry fields from your intake.