A healthcare paid search landing page is ready when claims match what the practice can say, the phone CTA is visible on a phone screen, and the form only asks for fields intake can process without diagnosis-level capture on the thank-you URL. Catalyze Care publishes paid ads management at $2,500/month plus media. Catalyze Care does not publish a CPC. Service: paid ads for healthcare practices. Remarketing exclusions: HIPAA-safe remarketing and audience exclusions. Compliance: healthcare paid ads compliance checklist 2026.
In one sentenceApprove compliance copy, put the phone above the fold, keep forms intake-ready, and exclude patient audiences before spend starts.
Why the landing page is part of the ad account
Policy review looks at the destination, not just the headline. A clean keyword list still fails when the page over-promises outcomes, hides the phone, or dumps PHI into a thank-you URL. Conversion essentials: healthcare website conversion essentials. Account structure: Google Ads account structure for healthcare practices.
Checklist before you spend
| Check | Pass looks like |
|---|---|
| Claims and offers | Only statements counsel and the practice approve. No outcome promises the practice will not honor. |
| Phone CTA | Tap-to-call visible without scrolling on a phone. Matches the GBP and site footer. |
| Form fields | Name, phone, reason-for-visit at a high level. No diagnosis checklist that paints the thank-you URL. |
| Tracking | Generic thank-you page. No condition in the URL path. Pixel notes: HIPAA marketing pixels and tracking. |
| Remarketing | Patient and convert audiences excluded where the product allows. Guide: HIPAA-safe remarketing. |
| Mobile layout | Readable type, no horizontal scroll, form usable with one thumb. |
Creative and landing alignment for Meta: HIPAA-aware Meta ads creative and landing pages. LegitScript context when required: Google Ads healthcare and LegitScript.
What not to put on the page
- Before/after claims the practice cannot substantiate.
- Condition-named thank-you URLs or pixels.
- Hidden fees or insurance language the front desk will not honor.
- A CPC or return figure Catalyze Care does not publish.
Multi-location note
Each ad group should land on a page that matches the location's phone and hours when locations differ. Structure: multi-location healthcare paid ads structure.
How to clear a landing page in one pass
- Counsel and clinical review. Mark every claim. Remove anything that cannot ship.
- Phone and form. Tap-to-call above the fold. Form fields intake already uses.
- Tracking strip. Generic thank-you. No diagnosis in URLs. Conversion notes: HIPAA-aware Google Ads conversion tracking.
- Audience exclusions. Apply patient and convert exclusions before launch.
FAQ
Does Catalyze Care publish a CPC for healthcare paid search?
No. Catalyze Care publishes paid ads management at $2,500/month plus media. Media and CPC vary by market and specialty. Ask for a written media plan, not a borrowed CPC.
What must a healthcare paid landing page include?
Approved claims only, a phone CTA visible on mobile, intake-ready form fields, a generic thank-you page, and remarketing exclusions where the product allows.
How does this connect to remarketing?
Build audiences carefully and exclude known patients where possible. See HIPAA-safe remarketing and audience exclusions for healthcare ads. Not legal advice.
Where should I start on the Catalyze site?
Start with paid ads for healthcare practices, then this checklist, then HIPAA-aware Meta creative if you also run social.