Practical guides on referral marketing, paid ads, SEO, and analytics for healthcare practices, written by the team that runs these campaigns. About Catalyze Care
Claims-backed lists, outreach to offices that already refer, and how that differs from an ads shop. Fee is $5,000/month.
List quality, a 7-day close-the-loop, channel mix, and whether intake can take the next patient.
Search ads for people looking for care now. Meta ads for awareness without condition targeting. Management is $2,500/month.
Ad Rank, ad review, bid strategy learning, and search context explain most position swings. What to check before you change bids.
Score every location on referral capture, response time, loop closure, source mix, and outreach capacity each month.
Certification, creative, tracking without PHI in pixels, call conversions, and landing pages to check before and after launch.
Check your listing, indexing, service and location pages, and reviews, then turn the findings into a 90-day fix list.
What every provider and office page needs: real details, matching schema, and links that help patients book.
Access, intake, targeting, tracking, and the report format to settle before anyone scales spend.
Fifteen report metrics in plain English, from booked appointments to speed to lead, and which ones lead the report.
When an in-house liaison is enough, and when fax, email, and LinkedIn outreach belong on the same target list.
Line items, media versus management, minimum terms, and report fields to get in writing from any agency.
Send each review request to the right location profile without creating duplicate listings.
Remarket after a paid click without condition targeting or health details in your audiences.
Set quarterly objectives across referral, SEO, and paid ads that your intake data can confirm.
One GBP per location. Ownership, categories, and review routing without duplicate listings.
What a paid search landing page needs before spend: compliant copy, a clear phone CTA, and a form your intake team can answer.
Give every referral a named owner and tell the sending office its status within seven days by fax, email, or portal.
Plan a year of referral, SEO, and paid ads spend for a provider group, with each channel tied to the gap it fills.
What call tracking can show, what your EHR can show, and why PHI stays inside the practice.
Which audiences to exclude from healthcare remarketing, starting from ad platform policy.
A decision tree for choosing referral marketing or a paid ads test first, and when to hire neither.
Five report fields to check against intake: outreach, meetings, referrals received, booked appointments, and close-the-loop time.
Who should own the Business Profile and who should own the website, and why the practice keeps the primary logins.
When intake overflow, a policy problem, or a license gap means one channel should pause.
Which tools the agency runs and which stay with your practice: CRM, EHR, and phone.
What answer engines can quote, and what a practice can publish. No citation-rate promises.
Score agency proposals on fees, account ownership, reporting, and tracking posture before you sign.
What monthly local SEO should cover for several providers: profiles, citations, on-page work, and reviews.
Build a referring-office list from claims-backed data that your practice keeps, instead of renting a network.
The job of SEO, paid ads, and referral marketing in a practice's mix, judged on booked inquiries.
UTM hygiene, call tracking caveats, and offline conversions that keep PHI out of ad platforms.
Make sure intake can answer calls and meet referring offices' expectations before you add referral or paid volume.
Ask for reviews in a way Google allows, reply without revealing patient details, and keep each location profile clean.
When to share campaigns across locations and when each location needs its own budget, ads, and landing page.
How a health-system referral network differs from outreach a practice runs to its own referring offices.
Criteria-based roundup. Catalyze fees $5,000 / $799 / $2,500. Other firms listed by the work they publish. Published Catalyze fees: $5,000 / $799 / $2,500.
Honest contrast: published Catalyze fees and process-proof vs hospital/health-system marketing positioning. No smear.
Practice-led multi-channel outreach vs packaged / referral-network style programs. Published fees only.
Ignite-style referral network vs practice-led outreach. Published Catalyze fees. Reports show outreach and booked-inquiry fields from your intake.
Brand/creative agency positioning vs published channel retainers. Buyer FAQ. Published fees: $5,000 / $799 / $2,500.
All vs and alternatives pages in one ItemList. Healthcare Success, Practice Builders, WebMD Ignite, Quaintise.
For practices evaluating options. Catalyze listed with published fees. Criteria, not a fake scorecard.
List ownership and close-the-loop criteria. Catalyze listed with $5,000 / $799 / $2,500.
Practice-led outreach vs health-system referral networks. Published Catalyze fees. Monthly reporting of verified activity.
When brand/creative is the job vs a named channel retainer. Catalyze listed with published fees.
Six questions every vendor should answer in writing, plus the proposal red flags to catch early.
What to hand an agency at kickoff: who you see, where, compliance limits, and how you want results reported.
Outreach, meetings, referrals received, booked appointments, and close-the-loop time: the referral numbers worth tracking monthly.
Forms that keep health details out of trackers, clear landing pages, and URLs with no condition names.
Split a budget across referral, SEO, and paid ads by starting from the gap your practice needs to close.
Check a referral vendor's data source, close-the-loop reporting, and compliance posture before you sign.
When the Maps pack matters more than your website ranking, and how to work on each.
Meta ad creative and landing pages for practices that avoid condition targeting and keep PHI out of pixels.
Read a proposal for fees, data ownership, reporting, and cancel terms before the pitch deck.
A monthly referral report built on offices contacted, responses, booked inquiries, and notes back to referring offices.
How to organize campaigns and ad groups by service and location, with conversion tracking that stays HIPAA-aware.
What a healthcare-only agency should be able to show you, and the work it should turn down.
Categories, name and address, photos, Q&A, and one profile per staffed location, based on Google's own guidance.
Full intake, an undefined specialty, or a request for promised returns: signs the timing is wrong for an agency.
Data ownership, tracking and HIPAA posture, reporting, and cancel terms to settle before you sign.
Consistent name, address, and phone, plus one Business Profile per staffed location, for groups with more than one office.
Classic SEO versus generative engine optimization for practices, what to do first, and what Google says about AI features.
When to hire an agency and when to build the team in-house, with the costs to compare.
Compare the cost and coverage of an in-house liaison with a referral agency, using public BLS wage data.
Measure calls, forms, and bookings from Google Ads without sending PHI through pixels or URLs.
GBP, NAP, reviews, citations, practice checklist distinct from multi-state telehealth SEO.
What a healthcare marketing agency does, how referral, SEO, and paid ads fit together, and how to evaluate one.
Local SEO, Google Business Profile, practice site basics, and how AI Overviews fit in.
Search versus social ads, HIPAA-aware tracking, and when paid ads should come before SEO or referral work.
Claims-backed outreach to referring offices, close-the-loop reporting, and the Stark and Anti-Kickback basics.
How SEO, paid ads, and referral marketing work as one system for a practice.
What provider referrals and paid ads each do for a practice, and when to run both.
Physician offices still route referrals by fax. What the law requires, what a fax-back form includes, and which fields belong on the monthly report.
Voicemail reaches physician office managers, and it is regulated. How the TCPA applies to B2B healthcare outreach in 2026, and how to run voicemail campaigns you can defend.
A referral campaign is only as good as its list. Here's how to build one from NPI and claims-adjacent data: specialty, geography, volume, referral propensity, and the contact that actually routes referrals.
List, first wave, second wave, and close the loop. Judge month one on delivery and office response, and the quarter on referring offices.
Most physicians ignore LinkedIn. The ones who don't are worth reaching, and they reply to a specific kind of message. Here's what works, what doesn't, and how LinkedIn fits into a referral sequence.
Google's healthcare advertising rules decide whether your campaign runs at all. Here's what requires certification in 2026, what gets disapproved, and how to launch a compliant account without burning a month.
Meta removed health-condition targeting and restricts health-related pixel events. What still works: place, life stage, and creative that names the service.
Tracking pixels on healthcare websites have been the subject of HHS guidance, litigation, and settlements. Here's what the current position is, what's actually risky, and how to measure marketing without transmitting PHI.
Telehealth practices compete for "near me" searches without a location. Here's how to build state and city pages that rank, what Google Business Profile allows for virtual practices, and which directories actually send patients.
A growing share of patients ask ChatGPT and Google's AI Overviews where to get care. Here's how AI answers pick their sources, and what a practice can do to be one of them.
Capture the referring office at intake, report the same fields each month, and send the consult note back.
Pediatricians see every child in your market before you do, and most of them have nowhere good to send kids who need therapy. Here's how to become their answer.
Healthcare demand has a calendar. Deductibles reset, plans change, and January is a high-intake month for many specialties. Here's how to use Q4 to set up Q1.
Work out your cost to acquire a patient from your own intake data instead of a vendor benchmark.
A 30-minute check of Google Business Profile, payer directories, and name, address, and phone consistency.
Winning a referring office is half the work. Keeping it requires a cadence. Here's a six-touch annual rhythm that keeps your practice top of mind without becoming noise.
Most practice marketing plans are either a wish list or a spreadsheet nobody opens. Here's a one-page template: three channels, five numbers, one review cadence.
Book a free consultation and we'll show you exactly what we'd run for your specialty and market.
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