Catalyze Care is a healthcare marketing agency. An engagement is a documented process: demo, kickoff data, first-month build, then monthly reporting of verified activity. Work is referral marketing ($5,000/month, 3-month minimum), SEO ($799/month), and/or paid ads ($2,500/month management; media separate). You will see outreach, visibility, or spend activity plus booked-inquiry fields from your intake.
In one sentenceYou get a named channel, a first-month build, and a monthly report you can check against your own intake.
1. Demo: specialty, market, channel order
The first conversation is a diagnosis. Catalyze Care asks who you take (ages, payers, services), where you practice, how fast intake books, and whether the gap is referring offices, search visibility, or nearer-term appointments. Channel order is documented on the how to choose a healthcare marketing agency scorecard and the healthcare digital marketing channel-order table. Not every practice starts on the same stack.
2. Kickoff: what we need from the practice
- Who you take: ages, insurance/Medicaid plans, services, locations.
- Intake reality: who answers, typical days to first visit, what “booked” means in your system.
- Access as needed: Google Business Profile, website CMS, or ad accounts you will own.
- A named internal owner who can approve copy and close the loop with referring offices.
Marketing pages should not leak protected health information into pixels or URL parameters. HHS OCR publishes tracking-technology guidance for covered entities; Catalyze Care treats that as a constraint, not a slogan. None of this is legal advice.
Source: HHS OCR, Use of Online Tracking Technologies.
3. First-month build (by channel)
| Channel | Month-one work | Published fee |
|---|---|---|
| Referral | Claims-backed target list, compliant fax/voicemail/email/LinkedIn assets, first wave, suppression list | $5,000/mo · 3-month min |
| SEO | GBP/NAP pass, on-page and technical start, schema that matches visible copy | $799/mo |
| Paid ads | Advertiser verification, policy-safe landing pages, conversion events without PHI | $2,500/mo management (+ media) |
Referral campaigns are measured in months, typically a full quarter, see the first 90 days of a referral campaign. SEO compounds over months; Catalyze Care does not guarantee rankings. Paid ads follow current Google and Meta healthcare policies. Helpful, people-first pages remain the foundation for classic Search and for AI features that sit on top of it.
Source: Google Search Central, Creating helpful, reliable, people-first content. Source: Google Ads, Healthcare and medicines policy.
4. What the monthly report includes
Reports are activity plus intake fields you already own. They are not a promised multiple.
- Referral: offices contacted, delivered, responded, referred, and patients seen, by segment, plus close-the-loop notes. Playbook: referral analytics.
- SEO: GBP and page work completed, crawl/index issues fixed, and inquiries you can attribute from your own forms or calls. No first-page guarantee.
- Paid: spend, policy/disapproval status, and booked-inquiry counts from tagged intake, not platform ROAS as proof.
If a number cannot be checked against your system, it does not belong on the slide.
What you can check before you sign
- Client results are published by name only when the client agrees. See case studies.
- Monthly reporting of verified activity: outreach, GBP and page work, spend and policy status, plus booked-inquiry fields from your intake.
- Operator and contact details match About. Published fees: $5,000 / $799 / $2,500.
- Specialty fit is discussed on the demo, using the same service-area map as the campaign.
Where to go next
Buyer checks: how to choose a healthcare marketing agency. Agency vs staff: agency vs in-house. Firm overview: healthcare marketing agency. Contact: andrew@catalyzegrowth.co.
FAQ
What does Catalyze Care do in the first month?
Kickoff collects who the practice takes and which channel goes first. Month one builds the list or audit and launches the first wave: referral outreach, SEO foundations, or HIPAA-aware ads. Patients in week two are not promised.
What is in the monthly report?
Activity the practice can verify: offices contacted and responses (referral), GBP and page work (SEO), or spend and policy status (paid), plus booked-inquiry fields from the practice's own intake.
What are the published fees?
Referral marketing $5,000/month with a 3-month minimum; SEO $799/month; paid ads $2,500/month management (media spend separate). Those are the prices we publish.
Will Catalyze Care share named client results?
Only when the client agrees to be named. Buyer checks: how to choose a healthcare marketing agency.
What kickoff data does the practice send?
Who you take (ages, payers, services), locations, intake reality, and access to GBP, site, or ad accounts as needed. A named internal owner who can approve copy. No PHI in marketing pixels or URL parameters.
What are month-one deliverables by channel?
Referral: scored list and first multi-channel wave. SEO: GBP, NAP, and on-page/technical start. Paid: policy-safe accounts and HIPAA-aware conversion events. Patients in week two are not promised.
How do I check a monthly report against intake?
Compare booked-inquiry fields on the report to your own schedule or EHR. Referral reports list offices contacted and responses; SEO lists GBP and page work; paid lists spend and policy status. If a number cannot be checked, it does not belong on the slide.
When should we pause an engagement?
Pause when intake cannot take the next patient, when a license or policy block stops the channel, or when the work is not producing a usable pattern after a full minimum (referral is 3 months). Honesty page: when not to hire.
What are healthcare marketing proposal red flags?
Unnamed ROI multiples, agency-owned ad or website accounts, diagnosis-level pixels, a report you cannot check against intake, and cancel terms missing from the same document as the fee. Read how to read a healthcare marketing agency proposal.
What does reporting look like in month two?
Month one is usually the list, GBP/NAP start, or policy-safe ad accounts. Month two should show a second wave or shipped page/ad work plus booked-inquiry fields from the practice's own intake. Patients in week two are not promised. Referral fields: close-the-loop referral reporting.