“Healthcare-only agency” should mean the firm’s published work is patient-growth for healthcare practices and provider groups, referral outreach, healthcare SEO, and HIPAA-aware paid ads, not a generalist local-SEO or PPC shop that added a medical vertical last quarter. Healthcare marketing advice can affect how patients find care (YMYL). That is a reason to publish fees, report verified activity, and name outcomes only with permission. Catalyze Care publishes its fees: referral marketing $5,000/month (3-month minimum), SEO $799/month, paid ads $2,500/month management (media separate). Definition: what is a healthcare marketing agency. When not to hire: when not to hire a healthcare marketing agency. Firm overview: healthcare marketing agency.
The referral half of that work is healthcare referral marketing: a claims-backed list and outreach to offices that already send the specialty.
In one sentenceHealthcare-only is a constraint you can inspect: published healthcare work, HIPAA-aware tracking, published fees ($5,000 / $799 / $2,500), and client results shared only with written permission.
Why the standard is higher in healthcare
Advice about how a practice markets care can change who finds an appointment. Google’s public guidance still starts with helpful, people-first pages. That is a writing standard, not a ranking promise. Client results appear in case studies only with the client’s written permission.
Source: Google Search Central, Creating helpful, reliable, people-first content.
Healthcare-only vs a generalist retrofit
| Ask | Healthcare-only should answer | Generalist retrofit often answers |
|---|---|---|
| Who is the client? | Practices and provider groups | “We also do dentists and lawyers” |
| What channels? | Referral, SEO, and/or paid with healthcare policy | The same local-SEO package as last quarter |
| Tracking | Booked inquiries; no PHI in pixels | The same remarketing pixel as e-commerce |
| Proof | Client work shown with permission; published fees | Unnamed “4x ROI” slides |
| What they will not do | Hospital leakage dashboards, condition targeting, published Catalyze fees | Whatever the RFP listed |
A generalist can still be competent. The retrofit problem is copying a restaurant or HVAC playbook onto a practice: condition targeting, clinical-page remarketing, or a guaranteed first-page clause. Those are the wrong tools. HIPAA limits marketing uses of PHI; Google’s healthcare and medicines policy limits claims and targeting. Neither is optional copy.
Source: HHS, HIPAA and marketing. Source: Google Ads, Healthcare and medicines policy.
What Catalyze Care means by healthcare-only
Catalyze Care is a healthcare marketing agency. The published work is referral marketing, SEO, and paid ads on the same claims-backed map (48 million+ relationships, 120+ specialties). Outreach reaches offices by fax, email, phone, LinkedIn, and direct mail. Fees match the homepage: $5,000 / $799 / $2,500. Process: how Catalyze Care works.
Healthcare-only also means saying no:
- No hospital leakage-analytics product dressed up as referral outreach.
- Monthly reporting of verified activity.
- No unnamed case percentages. Permissioned outcomes only.
- No hire when intake cannot take the next patient. See when not to hire.
Questions that test the claim
- Show the published fee for each channel. Catalyze Care’s are $5,000 (referral), $799 (SEO), and $2,500 (paid ads) per month.
- Who owns Google Ads, GBP, and the website if we leave?
- How do you measure a conversion without sending PHI?
- What job will you refuse? If the answer is “nothing,” you are talking to a retrofit.
Buyer scoring: how to choose a healthcare marketing agency. Proposal packet: how to read a healthcare marketing agency proposal. Agency vs staff: agency vs in-house.
FAQ
What should healthcare-only mean?
The firm’s published work is patient-growth for healthcare practices: referral outreach, healthcare SEO, and HIPAA-aware ads, not a generalist local-SEO shop that added a medical vertical last quarter. Ask what they will not do (hospital leakage analytics, condition targeting, promised returns).
Is Catalyze Care a healthcare marketing agency?
Yes. Catalyze Care runs referral marketing, SEO, and paid ads for healthcare practices and provider groups on the same claims-backed map. Published fees are $5,000 / $799 / $2,500. Firm overview: healthcare marketing agency.
When should a practice not hire a healthcare-only agency?
Do not hire when intake cannot take the next patient, when the practice will not name who it takes, when the only ask is a guaranteed ranking or ROI multiple, or when the job is hospital leakage analytics or a logo-only project. See when not to hire.
Does healthcare-only guarantee better results?
No. Focus is a constraint and a checklist, not a promised multiple. Compare published fees, tracking, and reporting you can check against intake.